You don’t think companies would opt into letting Google manage “dynamic pricing” for them on a per-user basis? Travel sites already offer this for airlines after you signal intent, such as a destination and date range… And sellers on Amazon already use tools like Sellery to algorithmically reprice items without human supervision. Some products change price hundreds of times per day as a result.
Big retailers like Walmart are trying to make “personalized pricing” work, which tries to anticipate price tolerance based on past shopping behavior on an individual basis.
So it’s not a stretch at all IMO to imagine Google offering a “personalized pricing” service that you can install on any website, right under the script tag for Google Analytics. Or Amazon, or Walmart, or whoever-- They all have mountains of data on us.
Thanks… Yeah that makes sense. I can understand that sometimes the trade-off would make dumping fuel the right choice… I just wonder if the environmental impact factor in.