US consumers remain unimpressed with this progress, however, because they remember what they were paying for things pre-pandemic. Used car prices are 34% higher, food prices are 26% higher and rent prices are 22% higher than in January 2020, according to our calculations using PCE data.
While these are some of the more extreme examples of recent price increases, the average basket of goods and services that most Americans buy in any given month is 17% more expensive than four years ago.
Light trucks in the US are subject to a 25% import tariff. That drives up their sticker price relative to other vehicles.
https://en.wikipedia.org/wiki/Chicken_tax
But I don’t get this:
It’s not something that I’ve followed, but according to WP, it looks like Ford restarted production of the Ranger in 2019.
https://en.wikipedia.org/wiki/Ford_Ranger_(Americas)
That’s apparently as a larger vehicle than it had been, albeit smaller than the F-150, but they also apparently started making a small pickup, the Maverick, as of 2022:
https://en.wikipedia.org/wiki/Ford_Maverick_(2022)
If that meets what you’re looking for and you haven’t looked at the market in the last five years since those two vehicles came onto the market, Ford might be doing what you’re wanting them to do.